
What is a daily deal website?
It's an online company that sends out one e-mail each morning listing a deal for that day. The "deal" is a special that a business is offering. For example, my course did a Groupon deal this last Spring. We offered a round of golf and a cart for $36, which is 60% off our normal rate. The cost for the daily deal is 50-80% off the normal price of the item with the thought that it will add incentive for customers to purchase the deal. The deal only being listed for 24 hours also creates a sense of urgency.
Groupon.com and LivingSocial.com currently target all types of businesses: gift shops, restaurants, spas, dental clinics, golf courses, etc. The website I've created (with a business partner) is different. At MyBackSpin.com, our daily deals are entirely golf related. So, we will sell rounds of golf at golf courses, range buckets in the golf domes, golf simulator hours, etc. The cities we plan on launching in are Austin, Chicago, Dallas, Milwaukee, and the Twin Cities. As a test run, we will be selling daily deals in the Twin Cities from November 26th to December 24th for the holiday season. During that time, we will focus on the indoor golf simulators, indoor golf domes, and some of the more well known golf courses, as it will be tough selling greens fees when it is freezing outside. We will then launch in Austin and Dallas beginning February 1st, 2011 and the other three cities (Chicago, Milwaukee, and the Twin Cities) beginning March 15th, 2011. Details are still being worked out, but it is likely that daily deals in all cities will end for the year near Labor Day, as the golf season will once again be slowing down.
The website is a huge risk for the Brew family, but we really believe in it and think it's a risk worth taking. The next six months will be fun months because I'll be focusing on getting it off the ground and hanging out with my girls a lot. Nothing I'd rather be doing. So...in addition to hearing all about our gorgeous daughter over the next several months, get ready to hear a lot about MyBackSpin.com too!
If you want to sign up to receive our daily e-mails or learn more, check out MyBackSpin.com




